Mummyfique World x Mothercare

In conjunction with the launch of the Mummyfique World app, Mummyfique collaborated with Mothercare to host a group of our favourite mummies for a spot of shopping and socialising. Invited guests were spoiled with special discounts and exclusive specials as well as a delicious breakfast spread and a drop-off play zone for the kids.

Little ones were kept entertained in the play zone with face painting, Christmas ornament decorating and auto air-filled colouring balloons from GiveFun. Kids also got to enjoy a wonderful Christmas storytelling session, while mummies took the opportunity to shop for Christmas presents and other fab goodies.

Among our special guests, were teachers, influencers and amazing parents.

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Mummyfique World is the go-to app for all parenting needs – connecting our busy, savvy mums to a curated directory of products and services ranging from confinement needs to child-friendly party venues and everything in between which have been reviewed and shared by other mothers.

Mothers often spend a large portion of their time locating the right vendor and service provider for their child’s needs, which sees them going through multiple websites and reviews before making a decision. We decided there just had to be an easier, more efficient way. ~Gidania Wong, Chief Marketing Mummy

Mummyfique World has vendors across ten categories including Education, Party Needs, Medical, Confinement and Pregnancy Services, Entertainment, F&B and Retail, Beauty and Wellness, to cater a mother’s needs. Within each category, mothers are also able to search for goods and services targeted at a specific age group. The geo-location function on the app is handy to the travelling mum with the capability of featuring nearby vendors and services in an unfamiliar country.

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Download Mummyfique World now.
Available on the App Store and Google Play.


A very special thanks to Mothercare and vendors – Give Fun for their auto air-filled colouring balloons and Ain for her wonderful face-painting and Christmas Ornaments.

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