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Mummyfique

The Founders

Dolores Au – Chief Executive Mummy

A strong advocate of a good work-life balance, Dolores is the definitive high-powered working mum. She brings to the table more than 20 years of executive experience having built and successfully exited an integrated marketing and communications business with branches in China and Kazakhstan at 31 years old. A total hodophile, with a passion for exploring global cuisines and wines, she then ventured into the food and beverage sector, launching and managing multi-concept restaurants that were the toast of the town in Asia. Never one to rest on her laurels, she continues to invest and launch unique concepts across the globe, with her latest venture bringing one of the fastest growing ramen chain in Asia to the US, among other culinary concepts. Dolores is a passionate advocate of mothers-led businesses and causes, as well as a supporter and sponsor of children's mental health campaigns. She co-founded a national social campaign #lifebeyondgrades and a Facebook charity community - Sg Mummies United, together with Mummyfique partner, Gidania Wong. Dolores is mummy to five girls with ages ranging from 5 to 22, and a 5-month-old baby boy.
Reach out to her on IG at @dollywolly88

Gidania Wong – Chief Operating Mummy

Gidania is our very own walking, talking fashion magazine – a public relations veteran who has been managing her own public relations agency successfully for 11 years. She has conceived and worked on high-profile lifestyle campaigns and projects in Singapore and around the region, and is a media management force to be reckoned with. Ambitious and self-motivated, Gidania embarked on the path of entrepreneurship in 2009 and today, she is also the founder of Singapore's leading mulberry silk beauty accessories label - Sova. Her trained eye and impeccable aesthetics has established Mummyfique's reputation as a brand that delivers information, events, runs activities and collaborations with class and finesse. With Mummyfique partner, Dolores, she co-founded Sg Mummies United at the height of the Covid pandemic. Till today, the blessings group continues to grow and benefit the local family community. Gidania is a hands-on mommy to son, Zyah and daughter Aleia. Say "hi" to Gidania on IG at @Giisgaga.