It's about time!
Jennifer Lopez has created 20 different eyeshadows for her upcoming makeup line.
The multi-talented singer, actress and dancer recently announced the launch of her debut beauty collection with cosmetics giant Inglot, and the brand has been dropping clues — via Instagram — about what fans can expect.
The 70-piece collection focuses heavily on colour cosmetics for eyes, lips and face, featuring an extensive eyeshadow collection of 20 different colours, and eight lipsticks, the brand has revealed. There will also be four sculpting powders in the series, which launches on 26, April.
The star has already explained that her collection will include a “Freedom System Palette” that will allow shoppers to create their own unique, custom palettes with their favourite eyeshadow shades. “Now you no longer have to buy that five-piece eyeshadow kit to get the one colour you really want!” she said in a statement confirming the news of the launch.
JLo has also revealed that the collection will span mascara, lipsticks, eyelashes, blush, eyeshadow and bronzers. “The capsule collection we created with Inglot is filled with all my go-to products in my favourite colours,” she elaborated.
“We could not have asked for a better partner than Jennifer,” added Grzegorz Inglot, Vice President of US Operations for Inglot. “In addition to having great style, Jennifer is also quite a beauty expert herself. After years of working with the best in the business, she has unique insight into what women want as well as which products are necessary to create that beautiful glow that she made famous.”
The star is the latest major celebrity to make her mark on the beauty industry, following in the footsteps of Rihanna, Kim Kardashian and Madonna, amongst others.