Created in 1983 by Kikuo Ibe, Casio’s toughest cookie is celebrating its 35th anniversary in 2018.
Festivities continue with a new limited-edition collection of all-red models, one of the G-SHOCK brand’s signature shades, together with black.
Originally created by Kikuo Ibe – a Casio engineer in Tokyo intent on making a high-resistance timepiece after breaking a watch given to him by his father – the G-SHOCK brand is now celebrating its 35th anniversary.
Over three and a half successful decades, the brand has outed a multitude of watches designed to resist shocks, mud, freezing temperatures and even magnetic fields. At the end of August, Casio’s G-SHOCK brand celebrated 100 million watches sold worldwide.
Now, the brand is celebrating 35 years of success with a limited-edition series of four watches finished entirely in red.
Featuring G-SHOCK’s iconic red brand colourway, the four-model series boasts a newly developed coating technology that incorporates particles into paint to provide a deep, lusterless matte-red finish.
Models in this anniversary collection have a caseback engraved with the G-SHOCK 35th-anniversary logo designed by artist Eric Haze, who has worked with the brand on several occasions. The strap loop also comes stamped with stars, nodding to the iconic watch’s 35-year history.
The four watches in the limited-edition Casio G-SHOCK 35th Anniversary RED OUT series are due out in February via standard G-SHOCK retailers.
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