Milan-based jewellery house Pomellato revealed the charismatic and innovative influencer and businesswoman, Chiara Ferragni, as its global ambassador for 2018.
The new recruit stars in a first campaign, showcasing a selection of the jeweller’s rings.
As an influencer, blogger (The Blonde Salad), stylist, model and now president and CEO of her own business, 30-year-old Chiara Ferragni has made her name in the worlds of fashion and luxury. As well as shining on the international fashion scene with her own collections, she regularly partners with major labels for creative collaborations and models for internationally renowned brands.
11.6 million Instagram followers
A firm favourite among brands and designers, Chiara Ferragni is also popular on social media. The fashion businesswoman has some 11 million followers on Instagram and 375,000 on Twitter. That’s a real boon for brands, who are keen to tap into her huge audience and widespread influence.
Pomellato has picked Chiara Ferragni as the face of its jewellery lines for 2018. Shot by renowned fashion photographer Peter Lindbergh, the “Pomellato for Women” campaign features a black and white portrait of the influencer wearing various rings on her fingers. Key pieces from the collection feature at the bottom of the ad.
Mum To Be
Chiara announced on Instagram in October that she was expecting, “Hey guys…We’re gonna be parents soon ?? I’m 5 months pregnant now and we can’t wait to meet baby raviolo ? Life is beautiful.”
Exciting times for Chiara, we expect her IG feed to be full of baby snaps shortly. We can’t wait!
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