Drawing on the themes of luck, love and magic, as well as the actress’s own childhood heirlooms and her family tradition of beginning each new month with the words “rabbit, rabbit,” the collection features separates and bags for girls and boys, and is dotted with bunny references throughout.
From dresses and bomber jackets to khakis and t-shirts, the collaboration features sweetly nostalgic details such as gingham fabrics, eyelet hems, stripes and florals. Parker also worked with the brand on two women’s dress styles that are included in the collection.
“Creating this collection with Gap has been such a treat as a mother, as one of eight children, and as a reconnection with the brand,” said Parker, who fronted several ads for the US label in the early aughts. “I hope the pieces are cherished by the children who wear them, that items are passed down among generations, and that some great memories are created while wearing them.”
The collection is the latest big design project for the talented Parker, who launched her eponymous “SJP by Sarah Jessica Parker” footwear and clothing brand back in February 2014.
The label has carved out a reputation for its brightly-colored stilettos and a series of little black dresses.
“Gap | Sarah Jessica Parker” will launch globally in select countries and online at gap.com on 1 March, with pieces priced from US$16.95 through US$78.
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