As National Day rolls around, it’s the perfect time to show our love and support for all things Singaporean. One of the best ways to celebrate is by supporting local brands that embody the creativity and spirit of our island nation. From stylish clothing and tasty treats to skincare and lifestyle products, these 20 homegrown brands are must-haves in your life. Mummyfique explores these local gems that make Singapore so special! #supportlocal!
Fashion & Accessories
Love, Bonito
Love, Bonito is the go-to brand for stylish and affordable women’s clothing in Singapore. Their chic designs are perfect for everything from work to weekend brunches. With a range of sizes and styles, there’s something for every Singaporean woman looking to add a touch of local flair to her wardrobe. Their clothing sparks ready-to-wear pieces that’ll take you from meetings to the gym and picking up the kids. “Designed for all the real, everyday stuff that no one else gets.”
Palola
Palola was founded in 2017 by bespoke shoemaker Josh Leong and leather artisan Jeremiah Ang. These two craftsmen had a shared vision to mend the broken bond between wearer and shoemaker. They are armed with decades of experience in the fine art of Italian shoemaking. With that, they created Palola, a brand of women’s footwear focused on craftsmanship, classic style and comfort. Their timeless designs and impeccable workmanship is what makes their shoes feel like such a luxury to wear.
This National Day, the brand has launched the Palola X Deelydelly National Day Capsule Collection featuring orchid motifs handprinted on their shoes. Shop the collection here.
SOVA
SOVA offers luxurious mulberry silk sleepwear and accessories that are perfect for a good night’s rest. Their silk pillowcases, eye masks, and scrunchies are not only gentle on the skin and hair but also add a touch of luxury to your bedtime routine.
Taking a literal spin to the concept of beauty sleep, SOVA’s premium hyaluronic acid pillowcases showcase the brand’s commitment to product innovation. In 2022, it collaborated with award-winning local brand, Scent by SIX, to formulate a sleep scent and candle to aid deeper sleep.
A must-have ingredient in every woman’s skincare arsenal, hyaluronic acid helps increase the moisture content in our skin. It has various skin benefits including reducing the appearance of wrinkles and treating skin conditions such as eczema and redness.
SOVA also works with partners who farm ethically and sustainably – from growing high quality mulberry trees to rearing silk worms as well as spinning and weaving their silk fabric. Reducing manufacturing waste is one of their top initiatives – reducing and recycling the amount of excess raw materials in stock and redesigning our product packaging to ensure that it uses the minimum amount of materials. Treat yourself to some self-care with SOVA’s beautiful silk products.
Suzette Accessories
Suzette Accessories was born of childhood memories; a bond built upon Isabelle and her grandmother, Suzette. An elegant, free and independent French woman, Suzette was a seamstress at Sacks Fifth Avenue in New York in 1960s. The relationship Isabelle shared with her grandmother was the driving factor behind her daring creativity, her quirky sense of humour, and her affinity for colours.
Isabelle left Paris in 2001 and spent much of her time in Asia, where her experiences of Asia’s dynamic cultural setting eventually inspired her to create Suzette Accessories in 2016. Based in Singapore and distributed to the finest department stores in Asia, the brand revisits leather goods and luxury accessories: python, rare leathers and precious skins with pop and flamboyant colours while maintaining its commitment to fair pricing.
Anothersole
Anothersole combines fashion with a mission, offering stylish and timeless flats while supporting children in need. Their shoes are crafted from high-quality leather and designed for everyday wear. Comfort is everything with this brand and their shoes will take you everywhere, everyday and across all continents during your travels. Their #Buy1Feed1 program helps give children around the world a better future. With every pair purchased, they contribute to feeding and educating children in impoverished areas.
Kids Stuff
The Elly Store
Elly is a Singapore children’s clothing label borne out of a desire to create beautiful baby and children’s clothes and fashion without compromising comfort and practicality. Since December 2019, Elly has been collaborating with The Walt Disney Company Southeast Asia for its Disney x Elly collections featuring well-loved characters such as Mickey Mouse and Classic Pooh. Elly’s childrenswear now ranges from 0 to 14 years to cater to babies all the way to their tweens.
Today, The Elly Store stocks an extensive selection of baby gifts and kids’ clothing, with their specially-curated range of tween clothing and innerwear. They also carry international brands of shoes such as Bobux, Native, and toys from Jellycat, Green Toys, and more. Visit their shops at Cluny Court and One Holland Village. Their clothing and accessories can also be found at Tangs Orchard, Tangs Vivocity, Motherswork Great World City, Motherswork Tanglin Mall and Design Orchard.
OETEO
OETEO makes dressing babies a breeze with their innovative Easyeo baby rompers that have no zips or buttons! These comfy and cute outfits are perfect for busy parents who want hassle-free dressing for their little ones. Plus, their adorable designs are just too hard to resist! Sustainability is a key consideration to their brand. They dedicated to promoting its importance, building a legacy for future generations. They’ve combined technology and design to make your life easier and more efficient.
Maison Q
Maison Q brings a playful twist to children’s clothing. They’ve created pieces that are beautiful, well-made and delectably reversible since 2015! Maison Q’s reversible apparels are produced at their family-owned atelier in Tasikmalaya, Indonesia. The art of producing reversible apparels is a complex one which requires meticulous workmanship and utmost attention to detail. These cute and practical outfits (that gives twice the mileage!) are perfect for parents looking for versatility and style for their little ones. It’s a fun way to mix up your child’s wardrobe without taking up extra closet space.
SavvyMamaSG
SavvyMamaSG is your go-to destination for modern parenting essentials that cater to both mums and babies. With a curated selection of sustainable products, including postpartum care items, hands-free shoulder carrier, waterproof bed pads, on the go packing solutions and a range of books, the brand empowers parents to embrace parenthood with confidence. SavvyMamaSG embodies practical and sustainable parenting solutions, offering products that enhance the journey of raising children.
A Lil’ Love
A Lil’ Love is a passion project created to offer thoughtful products that can be enjoyed at home with family. Their first product is My Story Plate, a 5-pod numbered dining plate perfect for kids who are fussy-eaters or easily distracted.
My Story Plate is suitable for little ones from the weaning stage at 6 months old up to 6 years old. Its unique design features five numbered pods that portion food into manageable amounts and separate different types of food, catering to fussy eaters. The rounded base of each pod makes it easy for kids to scoop up food and feed themselves independently. Made from 100% natural, sustainable bamboo fiber, the plate is toxic-free and has antibacterial properties. The plate comes in two charming designs, The Unicorn and The Race Car, priced at S$39. Upon purchase, you will received two complimentary waterproof labels in your child’s name to personalise his/her plate!
Exclusive to Mummyfique readers, receive 20% off with the promo code “Mummyfique20”! Shop here!
Skincare & Beauty
Skin Inc.
Skin Inc. is a pioneer in customized skincare, offering products tailored to your skin’s unique needs. Whether you’re looking to hydrate, brighten, or soothe your skin, they’ve got you covered. With their My Daily Dose® Custom Blended Serums, you can mix and match ingredients for the perfect skincare solution.
All of their signature serums boast their proprietary encapsulation technology from Japan. These caviar-inspired capsules protect pure ingredients from exposure to light and oxidation, keeping them fresh and potent till the moment they touch your skin for maximum results. 0% paraben, 0% scent, and 0 ingredients that your skin doesn’t need. That’s what makes Skin Inc.’s serums suitable for all skin types, including sensitive skin.
Nodspark
Nodspark offers chic nail wraps that are perfect for a quick and easy manicure. With a variety of designs, you can switch up your nail look without the hassle of traditional nail polish. Nodspark believes that looking polished should never come at the expense of spending time on what truly matters in life. Created as a simple self-care kit, Nodspark is perfect for women who relish looking put together with oh-so-little time! Only have 10 minutes to spare in the car ride to the airport? Grab a pack of Nodspark.
As Singapore’s leading designer of nail wraps, Nodspark has an unparalleled range of beautiful designs that have a professional finish, require no drying time and are scent-free. Together with exclusive collaborations with leading Asian and international brands, Nodspark celebrates your everyday beauty, your heritage and your unlocked time. The brand has also introduced their line of Lazy Lashes that are so easy to put on with so little time and effort!
The Nail Social
The Nail Social is a socially-conscious salon offering nail and beauty services. They provide a relaxing and enjoyable experience while also supporting local social initiatives. It’s a great way to pamper yourself while giving back to the community.
Éclat by Oui
Éclat by Oui specializes in fine jewelry, offering elegant and sophisticated pieces that are perfect for special occasions or everyday wear. Their collections feature a mix of classic and contemporary designs, making them a great choice for anyone looking to add a touch of sparkle to their outfit. Éclat is committed to creating jewellery that you can wander the globe with. Crafted in Hong Kong, their stones resemble very closely to natural diamonds. Each stone is meticulously hand-cut and polished to reveal its captivating, kaleidoscopic brilliance.
Sigi Skin
Sigi Skin is a local award-winning skincare brand dedicated to delivering superfood infused with clinically proven active skincare products that are both effective and free of toxins. Their range of multi-purpose skincare products protect skin and repair damage caused by pollution and environmental stressors. Plus all of their products are vegan and cruelty-free — they do not test on animals. Build your skincare routine with their Skincare Quiz here.
Food & Beverages
Gratefood Co.
The name Gratefood sprouted from “gratefulness” and “great food” – grateful for plant-based food which is kinder to the environment and nourishes us to health and happiness. Gratefood Co. has partnered with the local community to bring you the freshest, premium quality, organic Açaí berry wild harvested straight from the Amazon forest. Açaí berries are one of the highest antioxidant superfruit, rich in healthy essential fatty acid & dietry fibre and contains Vitamins A and C, protein and many other essential minerals unique to the amazonian soil.
Tian Wei Signature
Tian Wei Signatures offers delicious confinement meals that are both nutritious and tasty for postpartum mums so that they do not miss out on the essential ingredients needed to boost their recovery. Aside from traditional recipes, the brand has also introduced Mediterranean, Western, and Asian inspired flavours to bring confinement food to the next level. Aside from confinement mums, those who have undergone surgery will also benefit from their nutritious meals that’ll help boost recovery. Check out their packages here.
Home & Lifestyle
Bynd Artisan
Bynd Artisan was founded to celebrate the art and joy of crafting. They also feature personalised/customised leather and paper gifts that are timeless and suitable for all occasions while prioritising sustainability and social responsibility. Bynd Artisan’s beautifully crafted collection boasts of notebooks, clutches, wallets, passport holders and a whole lot more. Shop their collection here.
The Paper Bunny offers a range of stylish stationery and lifestyle products ranging from bags, clothing, accessories with a mission of sustainability. Their chic designs especially their puffer collection, are perfect for anyone who loves staying organised in style. The brand also has a collection just for kids!
Scent by SIX
Scent by SIX was born from a profound belief held by its founder, Jason Lee: that fragrance transcends mere aroma to become a force of comfort and healing, a balm for the soul. Driven by this conviction, Jason stepped away from his career, venturing into the uncharted territories of scent with a mission to touch lives. He began crafting fragrances not just for but for those less fortunate, believing everyone deserves the sanctuary of a scent that speaks to their story.
The brand actively collaborates with non-profit organisations to foster community outreach programs, uniting with individuals and communities to create a positive impact and build a better, more close-knit society. Read about it here.
This National Day, let’s celebrate Singapore by supporting our amazing local brands. Whether you’re looking for fashion, food, skincare, or lifestyle products, these 20 homegrown brands have something for everyone. By choosing to shop local, you’re not only enjoying unique and high-quality products but also helping to support the talented entrepreneurs who make Singapore so vibrant. Let’s make this National Day a special one by embracing all that our local brands have to offer!
