Dolores Au — Chief Executive Mummy
Dolores Au brings to the table more than 18 years of executive experience having built two successful integrated marketing and communications businesses with branches in China and Kazakhstan, before joining the Ku De Ta Singapore (now C’est La Vie) and Catalunya Group as marketing, communications and entertainment head.
A seasoned manager and leader, Dolores helmed the launch of the group’s concepts in Singapore, Hong Kong, Thailand and Malaysia, using her extensive public relations and marketing experience to help establish the group’s position as one of the region’s top F&B entities.
Dolores’ experience is multi-faceted. Her two-year stint as Assistant Editor at The New Paper in Singapore gave her valuable insights to the inner workings of a newsroom while prominent marketing appointments at fashion houses FJ Benjamin and Club 21 gave her a deep understanding of the luxury industry, consumer trends and needs.
As Chief Executive Mummy, Dolores will be responsible for setting the business strategy direction for Mummyfique, using her incisive skills and business development talents to grow the company from strength to strength.
Dolores is mummy to five girls.
Gidania Wong — Chief Marketing Mummy
Gidania Wong is a public relations veteran who has conceived and worked on high-profile lifestyle campaigns and projects in Singapore. An effective marketeer, she conceptualises creative strategies to help communicate her clients’ messages to the media and public.
Gidania first learnt the ropes of the publishing industry at the Lexicon Group where she worked on titles such as Wine & Dine, Home Concepts, NewMan and Smart Investor. As a student pursuing her degree in Communications, she singlehandedly wrote and published a fine-dining restaurant guide called ‘Simply Dining’.
Ambitious and self-motivated, Gidania embarked on the path of entrepreneurship in 2009 and launched her own consulting firm. A keen writer, Gidania regularly contributes to various publications, giving her a firm understanding of the media industry as a whole.
As Chief Marketing Mummy, she will be responsible for building awareness for Mummyfique, using her industry knowledge and expertise to maximise exposure for the digital destination. Gidania is a mum to an active toddler Zyah.
Jessica Loo – Head of Business and Operations
Multi-talented Jessica specialises in hospitality and F&B marketing management but has her pulse on all things online, with a personal interest in social media. She currently manages the brand, PR and marketing team for the Catalunya Group and Tony’s Pizza and on the side, she indulges in her passion for online business under her personal brand, Fixation.
Prior to her current appointment, Jessica was PR & Marketing Manager for Ku De Ta Singapore (now C’est La Vie) where she was part of the opening team of the venue and played an integral role in creating the successful launch of the lifestyle brand.
Always seeking new opportunities, Jessica launched a backpacker’s hostel with two partners while juggling a young child and a demanding full-time job. Within six months, Five Stones Hostel was consistently ranked amongst the top five hostels in Singapore on multiple platforms. The business attracted many buyers and was finally sold to new management less than one year after opening. Now a mother of two boys, Jessica also runs www.fixationshop.com in her ever elusive ‘free-time’.