Meet The Labels: BaeBeeBoo, Sea Apple, Urban Lil’

BaeBeeBoo, Sea Apple & Urban Lil'.

Get to know the vendors who will be showcasing their wares at this installation of Keepers Playground of Infinite Happiness: Child’s Play over the weekends of 27 to 29 July and 3 to 5 August.

This year is extra special because a whole level has been lovingly curated for all the wonderful mums and kids out there.

Support the local businesses and talented individuals who’ve come so far with socially-conscious ethos and brilliantly creative designs to captivate and inspire all – always with you and your family held very close to heart.

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Tell us about your business.

Baebeeboo is a Singaporean fashion forward social-conscious kids wear label. Our classic ‘Bae’ collection is a range of 100% cotton kaftans beautifully embroidered by women in Jaipur, India and while our unique ‘Beespoke’ collection fuses form and functionality seamlessly. We are proud to say that it’s one of a kind you can find in children’s apparel. Each design will be uniquely designed and crafted with parents in mind.

At Baebeeboo, we want to save the world one garment at a time, stylishly. 

For every purchase, we will donate a % of the proceeds to a shelter home – New Light India where they take in street kids that needs shelter, love, food and education. We love spinning the wheel of happiness through fashion and shopping.

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What is the story behind your business?

Maggie Dumra, proud mum of one, inspired by her daughter and mini-muse, Bae. She is the founder and designer of these fashion forward social conscious outfits.

The label BaeBeeBoo has a very special and unique meaning behind it. It is basically a combination of her daughter’s name, Bae, her husband’s name Bee and what she calls the two of them, Boo. So there you go.

BaeBeeBoo was born. She started the label launching The Bae Collection, which is a range of 100% cotton, beautifully made and embroidered by women in Jaipur, India.

Extremely comfortable and we have parents telling us their kids love it so much that they refuses to take them off!

What keeps you passionate?

I am just naturally a very passionate person but my five-year-old definitely keeps my passion and child-like level up. Whenever I am with her I am always constantly thinking of creative ways to do things or excite her. She gives me lots of inspiration and passion.

Where do you find inspiration?

Travels, books, music, movies.

What sets you apart in your industry?

We are the only social-conscious Singaporean resort kids wear that brings you stylish, modern.

What can we look forward to from you at Keepers Playground of Infinite Happiness?

Besides retailing our classic Bae Collection which comprises of a range of beautiful hand-embroidered kaftans for kids, we will also be retailing our latest Beespoke 2018 collection which fuses form and functionality into one.

We are proud to say that it’s one-of-a-kind children apparel that you can’t find anywhere else. Also, we will be showcasing some of the curated range that are wallet-friendly and extremely stylish and trendy.

Where can we find you?

Online at BaeBeeBoo, Gallery & Co at National Gallery and Playfair @ Suntec Tower 3.

Tell us about your business.

We are a modern childrenswear label for kids aged zero to ten years that focuses on original print design and storytelling

What is the story behind your business?

I was working in a policy role in the government, but always felt drawn to starting something that was design and creatively motivated.

I kind of stumbled into childrenswear despite have no fashion experience as I found there was a lot of space here to be imaginative, hands-on and yet also pursue a purpose that is joyful and full of promise.

What keeps you passionate?

A desire to uncover new themes, angles and approaches in childrenswear that will keep surprising and delighting people.

Where do you find inspiration?

We have tapped on pretty diverse sources to date – our past collections have been inspired by artworks (CNY17), music (Summer 18) and fun experiences that we imagine children to be in (Holiday 16, Summer 17). 

We are also very much drawn to our geography and where we live, and designed our recent CNY 18 collection around the urban greenery and vertical gardens in Singapore.

What sets you apart in your industry?

A focus on storytelling and a passion to constantly discover new directions, themes and motifs for childrenswear that can be expressed in a modern visual vocabulary and colour palette.

What can we look forward to from you at Keepers Playground of Infinite Happiness?

We will be showcasing our recently launched collection ‘Summer Festival’ which was inspired by 70s/80s folk rock, outdoor music festivals and summer fun!

There will be all new prints on organic cotton and fresh silhouettes for boys and girls like sunsuits, overalls, Hawaiian shirts and ruffled jumpsuits

Where can we find you?

Online on Sea Apple as well as our retailers: Nana & Bird, Tangs Orchard & Vivocity, Motherswork Great World City, Tanglin Mall and 112 Katong, and The Playfair at Suntec.

Tell us about your business.

Urban Li’l is a design-led custom crafted interior decor and furniture for kids, home & events.

What is the story behind your business?

Founded by a mumpreneur who is passionate about everything kids and design, Urban Li’l offers design-led custom crafted interior decor and furniture for kids, home & events.

Our products are thoughtfully designed and crafted to bring a pop of freshness, creativity and fun to your lives. Home of the Scandinavian House Beds, Cake Toppers, Signage, Wall Decals, Kids Furniture and more, we hope to surprise and delight you with our creations.

What keeps you passionate?

The love for creating unique pieces for our clients

Where do you find inspiration?

Home and design publications.

What sets you apart in your industry?

Designed and made in Singapore, our products are quality and well-designed with customisation options making every piece of work unique.

What can we look forward to from you at Keepers Playground of Infinite Happiness?

We will be launching a new range of signage with ‘kindness’ as the theme.

Where can we find you?

Online at Urban Lil’.

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