By AFP RelaxNews | Lead Image Credit: AFP RelaxNews
The latest in a string of mumpreneurs.
Jennifer Garner is the latest Hollywood actress to parlay her fame into the food world, this time with an organic baby food line.
Garner has been busy hitting the food social media circuit this week, co-hosting a Facebook Live event with Martha Stewart, and taking selfies with the Barefoot Contessa, Ina Garten – two of America’s biggest doyennes of domesticity – to promote her organic, cold-pressed baby food brand Once Upon a Farm.
It’s a familiar story and predictable business model: Big and small screen actresses are turning their bankable names into entrepreneurial ventures that offer an additional – or alternative – stream of income.
Garner is marketing her role as a mother of three into the food brand, which includes baby food along with fruit smoothies for older kids.
Purees are made with organic fruits and vegetables like mango, pears, sweet potatoes and butternut squash and are stocked in the refrigerated section of the grocery stores.
While other actresses and celebrities have launched beauty, fashion and fitness lines, Garner joins celebrities like Sarah Michelle Gellar, Kristen Bell, Maria Sharapova and Oprah Winfrey in entering the grocery store, and the food business.